Data and analytics are vital to achieving digital business success, but they are also complex and challenging. We’ve compiled smarter data and analytics best practices into a customizable roadmap. Your organization can use this roadmap to understand the key stages, resources and people required to plan and execute an effective data and analytics initiative.

Data analytics is one such strategy adopted by various businesses, which is a process of collecting, organizing and analyzing large amount of data to uncover hidden patterns, unknown correlations, customer preferences, and other vital information that can assist businesses make informed decisions.